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 Michael David SturlinMichael David Sturlin is a studio jewelry artist, educator, industry consultant, and an award winning goldsmith. Recognized for his expression of minimalism in precious metal by the World Gold Council and the American Jewelry Design Council, Michael’s jewelry has appeared in 70 magazine articles and is displayed in select galleries throughout North America. Michael is a member of the Society of North American Goldsmiths and is on the faculty of the Revere Academy of Jewelry Arts, teaching classes in goldsmithing and professional development. Michael’s contributions on marketing, pricing, promotion, and publicity can be found in numerous magazine articles as well as in the upcoming book Profiting by Design by Marlene Richey. Michael and his jewelry will also be featured in the Lark book Masters: Gold to be released in 2009, highlighting the most innovative goldsmiths of our current age.
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| Arizona Designer Craftsmen | Michael Sturlin Studio |
| Bead and Button Show | Minneapolis Metal Clay Group |
| Bead Fest Philadelphia | MJSA Expo New York – Great Minds of Jewelry Education |
| Bead Fest Phoenix | MJSA Expo New York – At the Bench Live |
| Bead Fest Portland | MJSA JCK Las Vegas – At the Bench Live |
| Bead Fest Wire | MJSA AGTA Tucson – At the Bench Live |
| CLASP Convergence | NE Ohio Metal Clay Guild |
| Jewelry Arts Expo | Revere Academy of Jewelry Arts |
| Metal Arts Association of Silicon Valley | San Francisco Bay Area Metal Clay Group |
| Metal Arts Society of Southern California | Scintillant Studio |
| Metal Clay World Conference | Silver Clay Studio, Corfe Castle UK |
| Metalwerx | Tucson Visiting Artists Consortium |
Visit www.goldcrochet.com and michaeldavidsturlin.com for more information about Michael and his work.
Conference Presentation Overview:Developing a Pricing Formula
This presentation focuses on one of the most important concerns for the emerging artist and seasoned veteran alike; developing an accurate and reliable pricing formula.
Michael presents an in depth examination of pricing structure and strategy alongside a comprehensive overview of how to develop a formulaic system tailored to fit the specifics of your own studio.
Widely recognized for his contributions towards professional development within the studio artisan’s movement, Michael shares the insight and expertise from an award winning career in the luxury jewelry marketplace.
Pre-Conference Class Overview:Developing an Artistic Identity
One of the challenges facing the emerging artist is developing a sense of an individual style and a recognizable artistic identity. This two–fold emergence is essential for the creation of truly original work.
Developing an individual style is a gradual process. It happens over time and emerges through sustained periods of dedicated activity. It is the evolution of personal expression. This developmental evolution can be effectively accelerated by applying a systematic approach to the process of design.
Using a systematic approach provides a strategy to take design ideas all the way through from beginning concepts to completed work. Understanding this system and applying this process repeatedly in a reliable and purposeful fashion leads to the increasing development of an individual style.
Artistic identity starts with recognition that the process of making original work is also an evolution. This evolution begins with developing self awareness. Cultivating an authentic and recognizable artistic identity evolves from a process of introspection directed outwards as a creative expression.
Developing individual style and artistic identity assists us in creating a cohesive body of work with recognizable features and characteristics, ready for dynamic presentation. We accomplish this with a two fold approach; group exploration as an overview, and an individual exploration as an inner view.
This course will focus on development and refinement of ideas and concepts and detailing a strategy for completing a series of work, not on making finished objects during class.
At the end of this two day program participants will come away with two tangible results:
In addition to developing a concept into a design series for a specific body of work, the students will also develop the other counterpart necessary for effective communication to a viewing audience. This entails conceiving a plan for presentation of the work with the proper foundation of supporting elements. We will discuss merchandising, display, signage, brochures, cards, postcards… everything one needs to consider for a successful dynamic presentation.
Click here for more information on this pre-conference class!
Only 308 days until the 2011 MCWC begins! |
back at past conferences: 2009 MCWC 2007 MCWC |
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